EyeCatch4You

OOHRedes

On-going

Eyecatch 4 You is an innovative project representing cutting-edge digital signage. With three main products, Eyecatch 4 You Editor, Eyecatch 4 You Manager, and our e-commerce platform, this project was conceived to offer a complete and effective solution to capture the audience's attention and revolutionize how content is displayed on screens.

I led the creative vision and design for all three products on this project. Every aspect has been carefully planned and executed, from developing the web apps to creating the design system to ensure a consistent and engaging experience across the platform.

Challenge

The initial challenge for Eyecatch4You was to create a user-centric and visually engaging platform that seamlessly integrates with digital signage networks. The goal was to provide content creators and managers with an intuitive and efficient experience while ensuring a captivating display for viewers.

Therefore, we started by settling on the type of products we wanted to launch. All the platforms that now exist were based on a logo delivered by the company. We started with simple wireframes defining what we were looking for in each product, user workflows, and interaction process.. 

Branding &
Design System

The Design System was implemented through atoms, molecules, organisms, and templates. For it to have sense under the web standards, we had several iterations and re-factories to improve and ensure the product was well-designed and correctly implemented across all products.

Our first step in creating Eyecatch4You was to establish an underlying platform that could be scaled to fit any content. To achieve this, we broke down the essential elements of the site into reusable components, and combined them together to develop the most important pages (homepage, introduction page, content page). These major pages formed the core of the platform's experience and provided us an underlying structure that could house a diverse range of modules.

EC4Y Products

Approach

User Research:
Extensive research was conducted to understand the needs, pain points, and expectations of content creators and managers in the digital signage industry. This included interviews, surveys, and competitor analysis to gain insights into current market trends and user preferences.

Design Thinking:
Employing a design thinking approach, the team engaged in brainstorming sessions and collaborative workshops. This fostered innovation and helped shape a clear vision for Eyecatch 4 You's design principles and user flow.

Visual Design:
The visual design phase focused on creating an aesthetically pleasing and cohesive interface. Brand guidelines were established, and a visually engaging design language was developed, incorporating vibrant colors, visually appealing typography, and eye-catching imagery.

E-commerce Platform

Through our e-commerce platform, we offer a selection of high-quality displays that integrate seamlessly with Eyecatch 4 You. Designed to combine functionality and style, as well as different landing pages to inform the users.

Eyecatch4You Manager

Provides all the features needed to manage and schedule content across multiple screens efficiently. With an intuitive interface and powerful customization features, this software allows you to control and adapt the content to each screen of the business network, ensuring that the message reaches the audience in a timely and relevant manner.

Eyecatch Editor

Features a wide range of resources designed by our talented designers and animators. From templates, icons, widgets, backgrounds, and fonts, to objects produced exclusively for this project, this editor offers a complete gallery of creative tools to streamline content production and maximize productivity.

Client: OOH Redes Digitales
Directors: Jose Cely, Andrea Mojica, Melquisedeq Uscategui

Web Designer / UX / UI / Design Systems: Camila Gómez
Copywriting: Eyecatch Team

All image and copywriting rights were provided and are protected by Eyecatch4You.