Hey Sista!

2021-2023, Lima - Perú

It is an Afro-Peruvian brand that seeks to inspire and accompany you on your path of self-discovery through hair ties, which have been used worldwide for different purposes, either to enhance your beauty or as a symbol of modesty.

For the HEY SISTA! project, I had the pleasure of working closely with the owner  Natalia Barrera Francis and the skilled photographer Emiliano Rivero. As the branding designer, I developed a range of assets that aimed to reflect the essence of the Afro-Peruvian brand. This included creating a logo that captured the spirit of self-discovery and cultural heritage, curating the color scheme, and selecting pieces that would showcase the beauty and versatility of HEY SISTA!'s hair ties.