Con Edison

Code & Theory

2021-2022, New York

Building a Future Vision for Clean Energy in New York: Con Edison is working towards a 100% clean energy grid by 2040. Where clean energy lives is the campaign to educate, inspire, and energize New Yorkers about this clean energy commitment. This citywide campaign included print, OOH, digital display, social, radio, and video.

DESIGN SYSTEM: The team developed an in-depth design system to codify the new identity, establishing rules and conventions around typography, photography, and campaign design elements, along with a great team, including art direction. My main role was to apply and continue developing the campaign’s core visual identity into the social media pieces, also matching clients’ requests in terms of specs and deliverables formats.

Client: ConEd
Agency: Code and Theory
Creative directors: Ivan Pinto Bravo and Anthony DeCosta.

Art directors + designers: Phillip Mitchell, Ramon Vasquez, Keggen Griffith. Photographer: Emily Andrews.

Production Designer: Camila Gómez
Copywriting: ConEd Team

All image and copywriting rights were provided and are protected by ConEd.